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The New YorkInternational Auto Show 2008 Click here for a slideshow
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 ON THE COVER: MARION JONES
The forum was conceived and convened by Ellison, to address the increasing numbers of multicultural golfers and multicultural businesses that are participating in the game of golf. Ellison reports that the golf industry generates $75 billion in sales of equipment, accessories, and apparel. Add ancillary businesses such as food, beverages, electronics, and real estate, and the number jumps to a massive $190 billion in revenues. According to National Diversity Solutions, Inc., a minority-owned, Lexington, Kentucky company commissioned by the PGA of America to analyze the potential of the multicultural market for golf, the golf industry as a whole will only increase by 3% per year over the next five years. If the golf industry increases minority participation rates “by 6% each year, the golf industry can realize significant growth…an incremental $17.5 Billion” in sales and revenue. Joe Steranka, Chief Executive Officer of the PGA of America, who attended the forum to symbolize his commitment to diversity, affirmed that “we are going to grow professionals of color in many aspects of the business.” He acknowledged that “if you’re maintaining the status quo, you’re going to lose ground” and that the game of golf “…enjoyed a great catalyst in Tiger Woods.” Steranka and Ellison, of The PGA of America want to provide major golf industry companies with important statistics that prove the viability of including WMBE’s in their business strategies. Their goal is to create the channels to have generated, at least 1% of the $190 Billion in sales, to WMBE’s – that’s $190 million in sales across a variety of types of businesses - within the next five years. The forum participants agreed to convene next year, following the development of a task force, to assess whether or not there will be a list of PGA Partners who will have made a commitment to increase their investments with diverse suppliers, including media designed to reach this elusive segment. |
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BRAND STATEMENT
The Green Magazine represents the good life well lived for people of every color. Significantly, we represent the move beyond the typical multicultural publishing paradigm by refusing to compromise in our commitment to imagery that is reflective of the affluent African American and Hispanic markets. Furthermore, our editorial content unapologetically affirms the burgeoning presence of our target audience and anticipates its continued growth. |
