
Russel Simmons
January 2008
Of Karma & Commodities
How ancient teachings keep business fresh in the house of Simmons
We marveled as he took an art form forged in the umbrae of the South Bronx’s shattered streetlights and molded it into a leviathan of global culture and commerce. All eyes were peeled when he waded into the morass of politics, dealt a series of modest blows to the draconian Rockefeller Drug Laws and mounted a campaign, successful by nearly any metric, to encourage members of the Hip Hop generation to vote. We’ve watched him meditate, mediate, and stay afloat through waves of criticism and rumor-mongering. We’ve even seen him rummaging through his younger brother’s kitchen in search of a snack (vegan, of course) and interacting with his daughters, nieces and nephews. After nearly 20 years of exposure to one of Hip Hop’s most passionate emissaries the bottom line is: We all seem to think we know Russell Simmons.
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